At Hooker Electric, our goal is to create the most innovative electric products for recreational anglers, commercial fishermen and the fishing industry.

We strive to develop an exemplary product line coupled with the utmost attention to detail, workmanship, durability and functionality. Our company started by making electric reels but we didn’t stop there; today we provide a wide array of fishing products which span from kite-reels, electric reels for deep-drop and swordfish, hi-flow bait pumps, to bandit reels, used by commercial and green stick fishing.

Fishing, it’s what we do when we’re not developing and building great products. We count with a number of industry experts from charter captains to commercial fishermen, to test, troubleshoot, and take our products through the paces. Their feedback is documented and ultimately implemented to the further development of every Hooker Electric product. Our mission is clear, to provide fishing enthusiasts and professionals alike, with the most innovative products in the market.

We love our customers and welcome your feedback and suggestions. Use our Contact Us page to tell us what we’re doing right or what we can improve on.

Support Our Pro Staff

These professionals provide you with the best experience with Hooker Electric fishing products. These seasoned captains span a wide range of fishing techniques and experience, with various species and fisheries. To gain the best experience with our products and see what they are capable of, please contact one of our Hooker Electric Pro Staff members.

We Love Our Customers

We welcome your comments and suggestions. Let us know how we’re doing and how we can improve your experience.

We've Moved. New Location! 5094 Northeast 12th Avenue, Oakland Park, FL


Hooker Electric Shimano 80

Bait Pump

Hooker Electric Bait Pump

Bandit Reel

Hooker Electric Commercial Bandit Reel

Camera Housing

Hooker Electric Camera Housing